Our media campaign started in April 2013 following a press release issued by our PR Consultant Liz Wilson
to selected news desks. Momentum quickly developed for the story of Annabelle and vascular EDS being such a rare genetic disorder.
Media coverage for Annabelle, the family and the charity has so far featured on TV, radio and in local, regional and national newspapers.
"I was delighted to help Jared and Sarah to tell Annabelle’s story and launch Annabelle’s Challenge to the media. I designed and created the charity’s distinctive pink crown logo - inspired by Annabelle’s princess nickname - and helped the couple to draft up a press release, resulting in extensive coverage including front-page local press, television, radio and a national magazine spread."